Apple’s iPhone 17e Launch Lifts Stock Slightly Amid AI Focus
Apple's shares edged up 0.8% following the unveiling of its midrange iPhone 17e, priced at $599 with AI capabilities. The device targets budget-conscious consumers seeking Core upgrades like the A19 chip and 48MP camera, while reserving premium features for higher-end models.
Analysts view the launch as a strategic play to capture users from older iPhone generations and rival Android devices. Pre-orders begin March 4, with retail availability starting March 11.